Wanyama and 22Bet Collaborate for Football Development
Former Harambee Stars leader Victor Wanyama has secured a significant role with 22Bet Kenya in a two-year ambassadorial partnership aimed at supporting grassroots football. Announced on July 6, 2026, this strategic alliance will provide essential backing for the Victor Wanyama Academy, which is nearing its completion in Busia and preparing for a new launch in Nairobi.
Building High-Quality Training Environments
The academy, led by Wanyama and his brother McDonald Mariga, seeks to help young athletes overcome challenges by offering top-tier facilities and expert coaching. Located on a 22-acre site in Busia, it will include playing fields, dormitories, and educational facilities.
A Focus on Long-Term Growth
Initially targeting boys, the academy plans to expand its reach to female players and local coaches, replicating successful European training programs. This initiative aims to prepare players for the demands of professional play abroad.
Corporate Social Responsibility and Regional Impact
22Bet Kenya’s Country Manager, Joash Ajuoga, underscores the partnership as part of the company’s CSR focus, with hopes of nurturing future soccer stars. The collaboration reflects a broader trend among betting firms contributing to the Kenyan economy.
A Legacy Project for Wanyama
Victor Wanyama views the academy as a lasting contribution to his home country. With a decorated career behind him, he is committed to leveraging his influence to inspire future generations and support community development through sports.