Zoom’s Arrival in Kenya
Logifuture has introduced its Zoom 24/7 virtual football platform in partnership with Betika, a prominent gaming operator in Kenya. This launch marks the debut of Zoom in the Kenyan market, showcasing Betika’s ongoing dedication to providing top-tier gaming experiences. The integration, facilitated by Sportradar’s OneFeed, was efficiently executed, allowing a swift market entry.
Innovative Gaming Features
Zoom offers a continuous array of immersive football events, surpassing 130,000 virtual matches monthly, replicating global league formats. This product, driven by sophisticated RNG simulations and realistic game modelings, guarantees round-the-clock sportsbook engagement, particularly beneficial during non-peak sporting times.
Enhanced Sportsbook Experience
A unique feature of Zoom is its ability to integrate virtual and real football bets on a single ticket, enhancing user engagement without overshadowing traditional sportsbook activities. Operators using Zoom have experienced as much as a 30% increase in sportsbook turnover, underlining its commercial viability.
Strategic Partnership Goals
Niccolò Cassettari, Logifuture’s Chief Business Development Officer, remarked on the strategic partnership with Betika, emphasizing their customers’ demand for seamless and innovative gaming experiences. This collaboration highlights Logifuture’s commitment to expanding its market presence in Africa.
Betika’s Commitment to Innovation
Peter Stagles, Betika’s Group Chief Product Officer, highlighted the brand’s focus on evolving product offerings to align with market demands. The addition of Zoom fortifies Betika’s virtual sports offerings, reinforcing its leadership in Kenya through innovative solutions.
Logifuture, a global B2B iGaming entity, and Betika, Kenya’s leading gaming enterprise, continue to expand their influence across various African markets, promising growth and enhanced customer engagement. Learn more about top gambling brands in Africa, and read about how player protection is key for iGaming success in Africa.
